![]() ![]() These are the kinds of results, and the potential, that we always look for in our investments." Francois Helou, partner of Athenian Venture Partners, says "We've been with ECNext from the very early stages, and couldn't be happier with the relationship." "Reservoir, and certainly Athenian, have both shown a remarkable understanding of what we are doing and how we plan to continue to increase our value to clients," says Pamela Springer, CEO of ECNext. By enabling end-users to use online searches to find and buy information, ECNext is showing its customers how to exploit a new sales channel achieve rapid pay-backs and increase profitability by as much as 50% annually. "It is based on ECNext's proven ability to help customers generate web revenue. Jaffee, General Partner of Reservoir Venture Partners. ![]() "This is a strategic move for us," explains Steven B. In explaining their decision, executives at both firms cite confidence in ECNext's business model and growing market position. ECNext will use the proceeds to accelerate e-marketing initiatives related to content buyer analysis, product packaging, conversion rate opportunities and online advertising programs. Reservoir's participation represents their initial investment in ECNext. Reservoir Venture Partners and Athenian Venture Partners were the main participants in the round. This is a strategic move for usĮCNext a leading provider of technology and services for merchandizing and marketing business content via the Web, announced today that it has raised $4 million in new financing. ![]() Proceeds will be used to accelerate e-marketing and end-user analysis initiatives. ECNext Secures Additional $4 Million to Fund Growth ![]()
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